MCDonald's

Yes, that's right. I had the honor of working with Leo Burnett/ARC Worldwide to create the entire PARENTS' section for McD's NEW online kid community launched during DREAMWORKS Shrek III and SONY'S SURF'S UP movie campaigns, and much more! 

In addition, I also brainstormed and wrote many of the offline adventures encouraging physical, mindful, and family fun activities.

Check out two of the adventures below: 

Favorite Character Dinner (86.1KB) 

The Gratitude Jar (85.8KB)